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Meta-organizations in action #2: Change.org Top 10 Victories of 2010

On February 27 2011 I received Change.org weekly newsletter, pointing me to the organization's 'Top 10 victories' in 2010.
Change.org, a web platform that empowers 'anyone, anywhere to start, join, and win campaigns for social change', allows citizens to campaign about anything. Actions advocated through the platform (mostly petitions) range from a global human rights call for the release of Chinese artist Ai Weiwei to several gay rights campaigns aimed condemning abuses across American and multi-national corporations to tech-specific petitions, as with the case of one against the dog fighting application 'Dog Wars' on Android phones.


Given the native variety and freedom of Change.org's targets, it is up to the San Francisco-based organization to make sense of the wealth of its targets and, most importantly, results. As an early entrant in the world of so-called Web 2.0 advocacy, born in 2007 from the effort of Stanford and LSE graduate Ben Rattray, Change.org has developed several practices to make the most of its users' activity.
Through the newsletter, a classic way to keep any constituency informed, Change.org sends constant updates, focusing on highlighting the best from its network. This is what a meta-organization like Change.org is meant to do: a list of the 10 most inspiring victories was created to highlight the most successful campaigns of 2010 and shed light of its rich ecosystem of participation.
Change.org bloggers choice identified in the top 3 a massive campaign to push the platform Craiglist to shut down its 'adult services' section,

the reinstatement of a gay teacher in Oregon and the ban of UK export of 'execution equipment to US. Although I consider the effort of Change.org to excite its members over the best amongst the 9.132 campaigns of 2010 already one deserving a mention, it is important to note that this practice is a constant for the San Francisco-based organization. The same exercise is repeated for each category of action on the website ('Top 10 Immigrant Rights victories' or 'Top 10 Women's Rights victories' for example) and each victory (or group of victories) is celebrated via a dedicated newsletter, where most active campaigns for each week are also reviewed ('Top actions this week').
However questionable the use of the word 'victory', Change.org commitment to sensing its vast constituency's achievements should be considered a good example of contemporary organizational activity.

Meta-organizations in action #1

Yes, this is a new label for a series of posts I am just introducing.. (clearly, I am also symbolically pushing myself to post more)

In my research I have developed the idea of meta-organizations (enriching it from the original work of Ahrne and Brunnson - read my PhD abstract to understand a bit better what I mean), alias those organizations that exist to "facilitate diverse micro-organizational projects under a broad umbrella goal". I think this concept/ideal organizational configuration/construct works very well to explain what is happening online now, often identified with the proliferation of so-called user-generated platforms and user-generated content or UGC.
While most of Web 2.0 sites are, yes, user-generated, they are not user-governed, neither their architectures truly user-created or conceived. Yet, the organizations behind such platforms (what interests me so much) are showing some distinctive traits and cannot be so easily dismissed as typical corporate organizational behaviour. They are not the usual 'evil bureaucracies', as critical academics label them, or at least they face organizational challenges and develop organizational practices that are, in my opinion (and argument) fundamentally different (serious introduction almost finished :) ).
On the other side, optimists have praised such platforms as expressions of connectedness and listed in many ways the benefits, flexibility of being networked, peer-to-peer organizations, mass participation and loose coordination. All very nice, but this vision underestimates the role of organizing teams, founders and organizational practices (only for considering those as 'negative' when uncovered).

This series of posts will try to explain what I mean by meta-organizations, why it is, I think, a very useful concept and which traits / practices (for example monitoring and data gathering practices, incentive structures ) characterize such organizations-as-platforms (particularly in the context of Web-native platforms). Most importantly, it will be also be a way for me for enriching, developing, strengthening the concept. Or questioning it.

(I need to find a good pic to identify the topic)

Social Actions on the state of Web philanthropy


Will blog about Social Actions soon, as Christine Egger's presentation looks very interesting. I want to expand on 'free agents' and 'action packs' ideas.

Content added

I have just added/updated some content sections on the site, in particular:

PhD - For the moment containing only my full PhD table of contents and abstract, in the future some extracts.

Reading List - A selection of academic references from my collection on Mendeley, organized around key areas of my research.

More generally, I am trying to use this Web space beyond its publicness and showcase function, rather considering it an organizational mechanism able, through the persistence and fluidity of the digital, to effectively represent the evolution of my research as rich knowledge database.

Here comes the revamp..

Finally I had time to revamp my website after submitting my PhD (last week).. :)
While the aspect/template hasn't radically changed, back-end structure and content management are now much improved, thanks to a migration from Joomla 1.0 to Joomla 1.5. I can now easily install a variety of nifty modules that were Joomla 1.5-native, including all social media extensions (in this respect, my older site was way out of date).

Will all this help me post more often? Probably, but let's not promise too much, I see so many promising but empty blogs out there.. :)

Also on..

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About Me

PhD, Lecturer at City Uni, London.
Teaching
New Media, Sociology of Media, Information Society and more.
Researching organizational implications of Web-native collective action, Sociology of technology and social change, open data, E-Democracy, IT and Organizations.
Former Web-dev and consultant.

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